Servitization strategies in pharmochemistry firms of nutrition and animal health in Argentina

Abstract

The servitization in manufacturing firms has gained relevance in recent years. In the pharmochemistry industry of nutrition and animal health, these types of strategies have been little explored, particularly those that incorporate knowledge intensive business services in veterinary and agronomic activities. The aim is to analyze the services offered by firms and their relationship with innovation. The study focused on a survey of 40 firms in Argentina. Cluster analysis is used as a methodology. The most relevant findings are: that firms develop different servitization strategies and there are differences between them in terms of types of non-technological, service and organizational innovations, foundation years, productivity levels, specialized human capital, use of laboratories and profile of exports of goods and services. the type of companies is discussed making contributions to the literature on servitization and knowledge intensive business and services. The conclusions present challenges in terms of innovation policies and future researches.