Facultad Regional Mar del Plata

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Start date: 2024Subject: search.filters.subject.Ingeniería pesquera

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    Digital transformation in the management of Buenos Aires ports.
    (Pinto Borges, Ana y Vieira, Elvira, 2024-06-21) Zanfrillo, Alicia Inés; Porris, María Susana; Verna, Roberto; Etcheverry, Mauro
    Purpose: Describe the adoption of technologies in port management in the towns of Mar del Plata and Bahía Blanca located in the south-southeast of the province of Buenos Aires (República Argentina) within the framework of the evolution towards smart ports. Methodology: The research is based on a qualitative case study methodology with the application of interview and direct observation techniques and analysis of secondary sources of information. Results: A high degree of digitalization is observed in port management through the administrative management and surveillance systems of the vehicular and maritime fleet in the towns of Mar del Plata and Bahía Blanca, with a higher level of maturity in the latter and use of facilitating technologies. Integration is presented in a partial form, requiring strategies for greater interaction between the areas. Research limitations: The limitation is found in the reduced number of dimensions of analysis, the one corresponding to the so-called technological axis, with respect to digital maturity, since it has been revealed in this first work in the dimension related to advances in digitalization. Originality: Study of the south-southeast territory of the province of Buenos Aires on the evolution in the adoption of enabling technologies that makes possible the characterization of the advance in digitalization and the detection of technological gaps, a focus of interest for the development of public policies.
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    Effects of digitalization on business models and sustainability of the fishing industry
    (Pinto Borges, Ana y Vieira, Elvira, 2024-06-21) Zanfrillo, Alicia Inés; Morettini, Mariano
    Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a multivariate analysis technique, cluster analysis, to identify groupings of companies based on secondary sources of information. Results: Mar del Plata fishing companies offer different asymmetries in the development of their business model through digital marketing channels, with few representations of current technological advances in the final stretch of the value chain. Research limitations: The limitation of the work lies in the lack of longitudinal data that prevents evaluating long-term changes in the integration of digitalization and sustainability. Originality: The study on business models and environmental commitment in the fishing industry in the southeast of the province of Buenos Aires reveals a predominant emphasis on commercial innovation, often to the detriment of comprehensive approaches. This approach decouples digitalization from sustainability, particularly among the sector's pioneers.