Creación de una ecoetiqueta nacional y regional como política pública para la gobernanza medioambiental (2021 - 2026).
Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Nacional. Facultad Regional Córdoba
Abstract
El presente proyecto “Análisis de creación de una ecoetiqueta nacional y regional como política
pública para la gobernanza medioambiental (2021 - 2026)” tiene por objetivo general evaluar la
factibilidad de la creación de una ecoetiqueta regional capaz de certificar la calidad de un
producto en favor del medio ambiente.
Específicamente, se trata de un proyecto que permitirá responder a la pregunta de investigación
que se describen a continuación:
¿Resultaría posible crear conciencia a favor del medio ambiente a través de una ecoetiqueta
como instrumento en la vida diaria de la sociedad argentina?
¿Las personas seleccionan un producto frente a otro por el hecho de que el producto tiene una
ecoetiqueta en su envase?
Previamente, es necesario evaluar la factibilidad técnica, económica y operativa del proyecto, lo
cual implica analizar aspectos como el soporte tecnológico para el desarrollo de la aplicación
App Móvil para leer el código QR. y herramientas disponibles para hacer el muestro y análisis de
los datos.
Una vez implementada la propuesta, se puede realizar una prueba en una muestra de un grupo
reducido de personas, por ejemplo, de un barrio y luego extenderla a una muestra de mayor
tamaño como una localidad o comuna.
El desarrollo metodológico requiere la utilización de técnicas basadas en la complementariedad
(análisis desde distintas perspectivas, incluyendo estrategias y datos cualitativos y cuantitativos)
como la triangulación metodológica (uso y contraste de múltiples métodos, variedades de datos,
investigadores y teorías, en el estudio de un mismo objeto) siguiendo la propuesta metodológica
de Sampieri (2006) y Castillo Arredondo y Medina Rivilla (2003).
El valor agregado de este proyecto es que permitirá transferir la investigación directamente al
contexto como resultado de un experimento social.
The general objective of this project “Analysis of the creation of a national and regional ecolabel as a public policy for environmental governance (2021 - 2026)” is to evaluate the feasibility of the creation of a regional ecolabel capable of certifying the quality of a product in favor of enviroment. Specifically, it is a project that will answer the research question described below: Would it be possible to raise awareness in favor of the environment through an ecolabel as an instrument in the daily life of Argentine society? Do people select one product over another because the product has a ecolabel on its packaging? Previously, it is necessary to evaluate the technical, economic and operational feasibility of the project, which implies analyzing aspects such as the technological support for the development of the Mobile App application to read the QR code. and tools available to sample and analyze the data. Once the proposal is implemented, a test can be carried out on a sample of a small group of people, for example, from a neighborhood and then extended to a larger sample such as a town or commune. Methodological development requires the use of techniques based on complementarity (analysis from different perspectives, including strategies and qualitative and quantitative data) such as methodological triangulation (use and contrast of multiple methods, varieties of data, researchers and theories, in the study of the same object) following the methodological proposal of Sampieri (2006) and Castillo Arredondo and Medina Rivilla (2003). The added value of this project is that it will allow the research to be transferred directly to the context as a result of a social experiment.
The general objective of this project “Analysis of the creation of a national and regional ecolabel as a public policy for environmental governance (2021 - 2026)” is to evaluate the feasibility of the creation of a regional ecolabel capable of certifying the quality of a product in favor of enviroment. Specifically, it is a project that will answer the research question described below: Would it be possible to raise awareness in favor of the environment through an ecolabel as an instrument in the daily life of Argentine society? Do people select one product over another because the product has a ecolabel on its packaging? Previously, it is necessary to evaluate the technical, economic and operational feasibility of the project, which implies analyzing aspects such as the technological support for the development of the Mobile App application to read the QR code. and tools available to sample and analyze the data. Once the proposal is implemented, a test can be carried out on a sample of a small group of people, for example, from a neighborhood and then extended to a larger sample such as a town or commune. Methodological development requires the use of techniques based on complementarity (analysis from different perspectives, including strategies and qualitative and quantitative data) such as methodological triangulation (use and contrast of multiple methods, varieties of data, researchers and theories, in the study of the same object) following the methodological proposal of Sampieri (2006) and Castillo Arredondo and Medina Rivilla (2003). The added value of this project is that it will allow the research to be transferred directly to the context as a result of a social experiment.
Description
Keywords
Ecoetiqueta, Medio Ambiente, Política Pública, Sustentabilidad, Ecolabel, Environment, Public Policy, Sustainability
Citation
AJEA-UTN.2023
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