Análisis de factibilidad del desarrollo de una firma exportadora de productos a base de Arándano
Date
2022-12-07
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Abstract
El presente proyecto de inversión se basa en la puesta en marcha de una planta elaboradora de
productos a base de arándano con destino al mercado estadounidense. Dichos productos son:
bandejas de arándano fresco en presentaciones de 170 y 311 gramos (6 y 12 oz) y mermelada de
arándano de 450 gramos. Se estima una cantidad de venta de 219.000 kilogramos de arándano por
temporada y 235.000 kilogramos de mermelada anual.
La razón social de la empresa será “Quality Blueberries S.R.L.” y estará localizada en el Parque Industrial y Logístico Paraná de las Palmas ubicado en la ciudad de Zárate, provincia de Buenos
Aires. Los productos llegarán al mercado bajo la marca “Blue Organic”, y buscarán diferenciarse
mediante la calidad y el uso de materias primas de origen orgánico.
La puesta en marcha requiere de una inversión inicial de $ 57.455.195 la cual será financiada en
un 60% por un préstamo de terceros. La tasa mínima aceptable de rendimiento es de un 50%. Se
estima un VAN de $ 216.631.776,90, una TIR de 165% y el período de recupero de la inversión
es de 7 meses y medio.
This investment project is based on the start-up of a blueberry processing plant for the U.S. market. These products are: fresh blueberry trays in 170 and 311 gram (6 and 12 oz) presentations and blueberry jam of 450 grams. Sales are estimated at 219,000 kilograms of blueberries per season and 235,000 kilograms of jam per year. The company's name will be "Quality Blueberries S.R.L." and it will be located in the Parque Industrial y Logístico Paraná de las Palmas in the city of Zárate, province of Buenos Aires. The products will be marketed under the brand name "Blue Organic" and will seek to differentiate themselves through quality and the use of organic raw materials. The start-up requires an initial investment of $57,455,195, 60% of which will be financed by a third-party loan. The minimum acceptable rate of return is 50%. An NPV of $ 216,631,776.90, an IRR of 165% and a payback period of 7 and a half months is estimated.
This investment project is based on the start-up of a blueberry processing plant for the U.S. market. These products are: fresh blueberry trays in 170 and 311 gram (6 and 12 oz) presentations and blueberry jam of 450 grams. Sales are estimated at 219,000 kilograms of blueberries per season and 235,000 kilograms of jam per year. The company's name will be "Quality Blueberries S.R.L." and it will be located in the Parque Industrial y Logístico Paraná de las Palmas in the city of Zárate, province of Buenos Aires. The products will be marketed under the brand name "Blue Organic" and will seek to differentiate themselves through quality and the use of organic raw materials. The start-up requires an initial investment of $57,455,195, 60% of which will be financed by a third-party loan. The minimum acceptable rate of return is 50%. An NPV of $ 216,631,776.90, an IRR of 165% and a payback period of 7 and a half months is estimated.
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Keywords
Arándano fresco, Arándano congelado, Mermelada, Fresh blueberry, Frozen blueberry, Jam
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